Emeli Sandé // My Kind Of Love [Music Video]
A while ago I posted about Emeli Sandé’s brilliant “My Kind Of Love”, which, bar the singles, ended up being the highlight on the brilliant “Our Version Of Events”. Thankfully Virgin Records have also seen sense, and have decided to release the song as the fourth single off the album.
The music video isn’t what I expected from the song at all. As well as seemingly getting a much bigger budget than Emeli’s previous videos, the singer has decided to stay away from the typical love story script and make a clip which focuses on family instead. Laya Lewis aka Liv from Skins, plays Emeli’s cancer stricken sister in the video, and definitely brings her natural acting skills to the set. With a trip to the seaside, the video portrays the preciousness of life and the joy to found in life’s moments.
We see the sisters embrace their inner Holden Caulfield as they relive their childhood, in what is ultimately a very touching music video. Hopefully this video, which embraces the idea of surrounding yourself with good people, will propel this song to once underrated modern classic status alongside “If I Ain’t Got You” and “Ordinary People”.