Yakk // Chris Brown // Turn Up The Music I’m not so sure...

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Chris Brown // Turn Up The Music

I’m not so sure about the new Chris Brown song. On one had it’s an extremely well produced, catchy dance track. But on the other it’s everything I hate about music right now. Seems like I’ve got a dilemma on my hands.

‘F.A.M.E.’ saw Chris return to form after the ~~dire~~ less than mediocre ‘Graffiti’ which we’re all still trying to push out of our my minds. Following a resurgence in popularity, Chris is following up last year’s LP with new album ‘Fortune’, which is due in March. There’s already been a bit of confusion as to what the lead singles are from the record. ‘Strip’ off his ‘Boy In Detention’ served as the lead urban single, as Chris hoped to repeat the success of ‘Deuces’ no doubt. However everything went a bit hazy after that as both ‘Biggest Fan’ and ‘One Of Those Nights’ were announced as singles. Neither of those have premiered, and instead we’ve got ‘Turn Up The Music’, which will serve as the lead single from the album on pop radio. Confusing, I know.

Now back to the actual music. The track is no doubt extremely catchy and very well produced. There’s a good built up of synths and even some Lil’ John sounding shouts to among the layers of electronica, but it’s all a bit been there, done that. A distinct follow up to ‘Yeah 3x’, it’s all a bit generic as Chris follows trends in pop radio right now.

This will be a hit because it sounds like what’s already out. While ‘Turn Up The Music’ is an infectious track which I’ll no doubt be singing along to, it lacks the euphoria of songs like ‘We Found Love’ and ‘Beautiful People’ that sets them apart from the clone copies which are filling up the airwaves. If Chris wants ‘Fortune’ to be something special he’ll have to stay ahead of the game instead of simply following tired trends.

POSTED 4 months ago 657 plays ♥ 50 notes